BOX OFFICE MOJO
Box Office Mojo is a website which ranks the top grossing films in relation to their genre as well as their sub-genre. The website allows for audience groups as well as interested individuals to see what films have made the most money at the box office therefore showing these individuals what films they should watch. The website allows for the ranking of films not only by the overall grossing value but also the weekly or monthly value also allowing audiences to know which new releases are the most captivating and therefore worth the watch.
The home page of Box Office Mojo show the days and weeks top releases as well as estimated grossing of movies and the top movies of the year as of yet. The website acts as an online newspaper showing the movie headlines and reviews in terms of grossing. An example of this on the homepage is the top story on Spectre in which it states the money in which the film has taken at the box office as well as comparisons to other relatable film, in this case other James Bond films. On the left hand side it shows the box office tables as well as the indicies in which the user can click on to get more specific results for their search.
The above image shows the top grossing horror film in relation to its sub-genre, the different sub-genres contain different volumes of movies within their category hence the number within the second column From this data it is initially obvious that supernatural horror is the most popular and grossing with 133 films contained within the list closely followed by comedy horrors with 114 movies within the list. Within the combined list of horror films, the supernatural film named Sixth Sense which grosed a box office total of $293,500,000 which is the equivalent to £193,149,287.62. This horror film is top because it is able to captivate its audience within its trailer therefore attracting the audience to the cinema as well as the reliance on word of mouth which rely on a good film which is easy to talk about to others. Below is the trailer for the sixth sense the top grossing horror film as of yet.
From the research upon Box Office Mojo it is clear to see that supernatural horror as well as comical horror are two very viable and financially influential to the horror box office. As for the sub-genre of Slasher, it isn't as popular with the top grossing film being Scream which grossed $103,000,000 which ius the equivalent to £67,778,764.85. This therefore suggests to me that there is a gap in the market for slasher films once more suggesting that we are able to exploit this gap and create a box office income that will match if not beat that of Scream.